What price should I charge after trial?

Pick CPI and target profit. The calculator returns the post-trial annual price needed to break even with that profit target.

Recommended post-trial price

$83

per year after the 30-day trial

Use this as the minimum annual price.

At $3.83 CPI and 10% profit target, you need $4.21 net revenue per install.

CPI selected

$3.83/install

Target profit

10%

Assumed paid rate

6.0%

Store net

85%

Target revenue / install

$4.21

Subscriber CAC

$63.83

Formula

Required price = CPI x (1 + profit target) / (store net rate x install-to-paid rate)

Current setup: $3.83 x 1.10 / (85% x 6.0%) = $82.61.

Directional estimate. Real CPI, refunds, retention, paywall quality, and LTV can change the right price.